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TIME: Almanac of the 20th Century
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TIME, Almanac of the 20th Century.ISO
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1940
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40sinatr
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1994-02-27
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<text>
<title>
(1940s) Frank Sinatra
</title>
<history>
TIME--The Weekly Newsmagazine--1940s Highlights
PEOPLE
</history>
<article>
<source>Time Magazine</source>
<hdr>
Frank Sinatra
</hdr>
<body>
<p>(August 2, 1943)
</p>
<p> In CBS's Manhattan playhouse, at the Paramount, at the Lucky
Strike Hit Parade, hundreds of little long-haired, round-faced
girls in bobby socks sat transfixed. They were worshipers of one
Francis Albert Sinatra, crooner extraordinary. Their idol, a
gaunt young man (25), looked as if he could stand a square meal
and considerable mothering. A composite picture of his
idolaters' reactions to his public appearances last week:
</p>
<p> As Sinatra intoned Night-And-Day-You-Are-The-One, the
juvenile assemblage squealed "Ohhhhhhh!" He aimed his light blue
eyes and careless locks at a front row devotee. It was too much;
she shrieked: "Frankie, you're killing me!"
</p>
<p> Cocking his head, hunching his shoulders, caressing the
microphone, Sinatra slid into She's Funny That Way, purring the
words: "I'm not much to look at, nothin' to see." "Oh, Frankie,
yes you are!" wailed the audience.
</p>
<p> In various manifestations, this sort of thing has been going
on all over America the last few months. Not since the days of
Rudolph Valentino has American womanhood made such unabashed
public love to an entertainer. It stared with Frank Sinatra's
first solo appearance at the Paramount theater last December.
</p>
<p> Whatever Sinatra's secret, he possesses one of the best
microphone techniques in the business. It is studiedly informal,
effortless, little-boyish. His tone quality is liquid, his
delivery easy. He is also young enough and sentimental enough
to believe the words he sings.
</p>
<p> Of his status as America's No. 1 microphone lover, he
observes: "It's a kinda exaggerated affair."</p>
</body>
</article>
</text>